Unleash the energy of millions by making climate action simple, relevant and fun by Dylan H + Quentin P

- reaching those who aren't already involved with climate action doesn't seem likely with this app Our point of view is, and research suggests it is so, that the majority of the world’s population are already concerned, and would be involved if only they knew how. SaveOhno is designed to make this transition from worried-guilty-observer into energized-responsible-participant much easier. But in our original proposal, we hadn’t yet discovered the power of petitions as a ‘stepping stone’. The concern of motivating new people was dead-on for our original idea, and we now have a new direction that addresses it. - you may want to consider a more positive framing (e.g., make a better future for Ohno, not just save her) A valuable contribution, thank you. Changes have been made! - will it be enticing enough to bring people back to the app? This is certainly possible and we’re confident we can make it happen. Through our ongoing real-rewards system, impromptu promotional contests on college campuses, game psychology, and positive and fun branding, users will feel excited to visit SaveOhno.org. Although the game itself is nascent, it has the potential to be an incredibly powerful user retention tool. Games like “Gods of War” use a delayed-gratification mechanism where an in-game process once initiated takes days or even weeks (real world) to unfold. All through this time the player can be reminded in-game, and through messaging, Facebook, email or other means that their improvement is ‘x% complete’. A mixture of quick instant-gratification rewards (sign a petition : see a small improvement) and larger actions (attend an event : watch over days as a new solar farm is built) keeps this fresh. With multiple overlapping long-term upgrades underway the game can be in continual conversation with the player, and every day there is some new improvement in Ohno’s world to enjoy. And to improve upon… - the authors overstate the impact Possibly so! We have tempered the language accordingly, and we are still excited by the possibility that almost anything that an individual can do can be translated into a request on SaveOhno. We strongly believe that the actions we already have identified, from petitions with Change.org to others, justify the system already, and believe that much more is possible. - if you allow users to contribute 'asks,' will there be some way of vetting those asks and making sure they are aligned with project goals and effective? A critical point, and 'Yes’. We initially allowed anyone to post an ‘ask’ in our beta, but we’ve since decided to only let asks come from pre-approved organizations moving forward. The six organizations on the current site, as well as BLUEdot Register and Change.org, will be able to post asks.