Member Profile

Candi Bezte

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Screen Name	macc	Activities	12
Member Since	May 31, 2013	CoLab Points (actual) CoLab Points are awarded to all the members who contributed to a winning integrated Proposal, as well as those who contributed to any sub-Proposal it contains.(See more)	0
Country	Canada	CoLab Points (max. potential) The maximum number of CoLab Points this member could receive. This is a measure of how many times the member’s Proposal have been included in other Proposal and how important it is in those Proposal.(See more)	0

Biologist/Aquatic Toxicologist/Concerned Mother.  For many reasons it is becoming clear that we cannot continue to live on this planet in the way that we have been, and that change must come soon to ensure that we have a future worthy of the generations to come. Simply put, we cannot have infinite growth on a finite planet! We need both a top down and a bottom up approach.

What I think our environment needs is a massive ad campaign that lets people know what is really going on, and, more importantly, that motivates and empowers them to make the positive changes we all must make. We need to educate on the issues, then stop focusing on them and focus on the change and the positive results. In short, we need to focus on what we want, not on what we don’t want.

Positive change starts at home – you cannot ask someone else to do what you are not willing to do yourself – we must lead by example and turn our own country around before we point fingers at any other. I intend on starting MACC – Mothers Against Climate Change. There is no greater love than the love of a mother for her child, and there is no greater positive motivator than love! I think that using positive motivation will work better and get more people to act, than negative. Furthermore, women make most of the purchasing decisions and they are generally more empathetic and communicative–so word should spread quickly:)

Our mission will be to educate the masses, to support the work of 350.org, water.org, and the education and empowerment of women worldwide, and to create ads that can air via tv/radio/internet. Educated consumers can turn the market around – we must understand that each and every one of us is part of the problem and, therefore, fortunately, we can also be part of the solution!

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