Modifying Behavior,Shifting Mindsets,and Incorporating Innovation to Reduce GHGs by Gabrielle Stephens
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Finalist Evaluation
Judges'' comments
The contributor proposes a scheme to Modifying Behavior,Shifting Mindsets,and Incorporating Innovation to Reduce GHGs in three steps: i) Community based social marketing (CBSM) aiming to shift behaviors ii) Green Revolving Capital for the Community (GRCC) to provide capital for selected initiatives and iii) Energy mix shifting from a fossil-fuel to alternative, zero-emissions generation. The innovative part of the proposal is a bottom-up, local-focused approach on the first two steps, the third being delegated to several existing programs. Other elements, like Smart Grids or Green Revolving Capital are also Community/local government focused, in contrary to the existing approach that has been, especially in Europe, nation-wide. It is not very clear how the benefit of handling these activities at a community/local level would outweigh the inherent extra cost of all the various tools done multiple times at local level (communications, ads, infrastructure program split in several blocks, etc.)
Proposal to employ formal "Community Based Social Marketing (CBSM)" tools and a "Green Revolving Capital for the Community (GRCC)" loan fund to build support, incentivize, and pay for energy efficiency improvements and changes to electrical generation infrastructure. It is not clear why this proposal should be considered unique. Many of these approaches have already been attempted and/or are already actively being used all over the world. It is not immediately clear what is different about the current proposal. This is not a specific proposal for a set of actions specific actions to be undertaken by the proposer. Instead, this is a proposal for a high level approach (theoretically).
Semi-Finalist Evaluation
Judges'' ratings
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Judges'' comments
The contributor proposes a scheme to Modifying Behavior,Shifting Mindsets,and Incorporating Innovation to Reduce GHGs in three steps: i) Community based social marketing (CBSM) aiming to shift behaviors ii) Green Revolving Capital for the Community (GRCC) to provide capital for selected initiatives iii) Energy mix shifting from a fossil-fuel to alternative, zero-emissions generation
The innovative part of the proposal is a bottom-up, local-focused approach on the first two steps, the third being delegated to the several existing programs. Other elements, like Smart Grids or Green Revolving Capital are also Community/local government focused, in contrary of existing approach that has been, especially in Europe, nation-wide. It is not very clear how the benefit of handling these activities at a community/local level would outweigh the inherent extra cost of all the various tools done multiple times at local level (communications, ads, infrastructure program split in several blocks, ..)
Parts of this proposal have been forwarded by many others. It would be great to see some success from these type of actions but success to date has been small scale.Look to the effectiveness of home energy displays and comparative energy conservation stats on utility bills for some further insights -- the results have been mixed.Economics and the costs of these changes in behavior often win over community based social marketing, especially over time. That issue needs to be addressed.
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