Food Heroes: Change The World With Every Bite by JUCCCE

Please find below the judging results for your proposal.

Finalist Evaluation

Judges'' comments

The curriculum has the potential to shift behavior and promote understanding about the impacts of the food system on climate change and increase sustainable and healthy decisions among youth. However, there are two main concerns. One is that this problem might lack immediate impact. Because kids are not largely in control of what they eat. So there might be no immediate impact in teaching kids about the food system, although the potential long-term impact for the future generations of China. Also, we are not sure of the feasibility of changing school curriculums in China, or how influential the group could be when it comes to social media or television program in China. The proposal hints that it is gaining traction in China, but doesn't provide any statistics on the number of schools it is operating in or any other data on its success so far. The fact that JUCCE cannot be a nonprofit, and has to be a for-profit consultant is problematic for ongoing funding, and the group would have to rely on investors or sales of it's products to grow.

Semi-Finalist Evaluation

Judges'' ratings

•	Novelty:
•	Feasibility:
•	Impact:
•	Presentation:

Judges'' comments

This initiative presents an innovative approach to bringing food education to China. While there are a number of initiatives in the United States to achieve similar goals, this project is appealing because of the potential scale of impact in China's fast growing population and economy.

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