Pitch
Using Television worldwide to inform & motivate people to take action about climate change.
Description
Summary
Mass media means technology that is intended to reach a mass audience. It is the primary means of communication used to reach the vast majority of the general public. The most common platforms for mass media are newspapers, magazines, radio, television, and the Internet. The general public typically relies on the mass media to provide information regarding political issues, social issues, entertainment, and news in pop culture.
Media coverage of climate change has had effects on public opinion on climate change, as it mediates the scientific opinion on climate change that the global instrumental temperature record shows increase in recent decades and that the trend is caused mainly by human-induced emissions of greenhouse gases. Climate change is one of the most worrying things for our planet. Many politicians and scientists say it is the biggest danger we face.
Almost every day that climate change is changing the Earth forever. Many species of animal, fish, insect, frog, etc. are dying. The ice caps in the Arctic and Antarctica are melting. Our weather is changing so places are getting warmer, or colder, or are having more and stronger hurricanes. We all need to do our bit so that climate change does not destroy us. It’s important to cut down on things that produce greenhouse gasses. These warm the planet and change the climate. Doing simple things like turning off lights and recycling paper all help.
What actions do you propose?
Using Television the following Frequently Asked Questions and answer announcement through talking about climate change program(video ,image and text based presentation) through announcement hour by hour. Or to get opinions on climate change.
- Is climate change the same thing as global warming?
No. “Global warming” refers to an increase in the average temperature near the Earth's surface. “Climate change” refers to the broader set of changes that go along with global warming, including changes in weather patterns, the oceans, ice and snow, and ecosystems. Most experts now use the term “climate change” because it gives a more complete picture of the changes that are happening around the world.
- Why is climate change happening?
The main reason the climate is changing is because people are adding greenhouse gases to the atmosphere. The most important greenhouse gas is carbon dioxide, which is released whenever people burn fossil fuels to do everyday activities like driving cars, heating buildings, and making electricity. As greenhouse gases build up in the atmosphere, they cause the Earth to trap extra heat, making the planet warmer.
- What is the greenhouse effect, and how does it affect the climate?
The greenhouse effect is a natural process that helps make the Earth warm enough for us to live. It works like this: The Earth gets energy from the sun, heats up, and then gives off energy in a different form, called infrared radiation. Greenhouse gases in the atmosphere trap some of this energy before it escapes to outer space, warming the atmosphere. But people's activities are adding extra greenhouse gases to the atmosphere, so the greenhouse effect is becoming stronger and the Earth is getting warmer.
- Does the “ozone hole” have anything to do with climate change?
Not really. The “ozone hole” refers to a decrease in the layer of ozone gas found high in the Earth's atmosphere, which helps to shield the planet from the sun's harmful ultraviolet rays. The ozone layer has become thinner because of chemicals that were once commonly used in products ranging from spray cans to foam furniture cushions. While a thinner ozone layer allows more ultraviolet rays to reach the Earth, increasing the risk of sunburns and skin cancer, it doesn't cause climate change.
- Hasn't the Earth's climate changed before? What's different about climate change today?
Yes. The Earth's climate changed many times in the distant past as a result of natural causes, but today's climate change is different because people's activities are the main cause. This is also the first time modern society has had to deal with such large, widespread changes in climate. Rising sea level, stronger storms, droughts, and other effects of climate change will pose major challenges for people around the world.
- Why is it a problem if the Earth's average temperature gets a little warmer?
Temperature plays an important role in how nature works, and even a small change in average temperature can have a noticeable impact on plants, animals, and other natural processes. For example, just a one- to two-degree increase in global temperature can lead to a much greater risk of wildfires. Some parts of the world are warming a lot more than average, which means the effects are much more dramatic.
- How can the Earth be getting warmer if it's colder than usual where I live?
The average temperature around the world is rising, and 2001–2010 was the warmest decade on record. But that doesn't mean we won't still have occasional cold spells. To see why, it's helpful to understand the difference between weather and climate. “Weather” refers to day–to–day conditions, such as a rainstorm or today's temperature. In contrast, “climate” refers to the average weather conditions you would expect to find in a certain place, based on patterns over many years. Day–to–day weather will always have its ups and downs, and there will always be a chance of extreme cold events. But as the Earth's climate gets warmer over time, most places will experience more days with record high temperatures and fewer days with record low temperatures. - What are the most visible signs of climate change?
You can't see the signs of climate change from one day to the next, but if you compare from year to year, the clues are everywhere! For example, as the Earth has become warmer, the average sea level around the world has risen by nearly 7 inches in the last 100 years, glaciers all over the world are shrinking, and many bird species are shifting northward. Some of the most obvious changes are happening in the Arctic, where the amount of ice in the ocean has decreased dramatically.
- Yes. Any change in the climate of an area can affect the plants and animals that live there. Some animals might adapt or move elsewhere, but others could have trouble surviving. For example, if the ice in the Arctic Ocean disappears, the animals that depend on this ice won't have anywhere else to go. Climate change also alters plants' and animals' life cycles. For example, some flowers are blooming earlier in the spring, while some animals are migrating at different times.
- What can we do to stop climate change?
There are lots of things you, your friends, and your family can do each day to reduce greenhouse gas emissions. A major way that greenhouse gases get into the atmosphere is when people burn coal, oil, and natural gas for energy. Here are some simple steps you can take to use less energy:
- Turn off the lights when you leave a room.
- Turn off your computer and other electronic devices when you're not using them.
- Drive less. Instead, walk, ride your bike, or use public transportation if you can.
- Use less water.
- Create less waste.
- Recycle used paper, cans, bottles, and other materials.
- Plant a tree.
- Avoid buying products with a lot of packaging.
- Replace light bulbs with energy efficient CFLs that use 60% less energy.
Who will take these actions?
The key actors are:
Governments and mass media (Television media) broadcaster (Government and private).
Where will these actions be taken?
Worldwide
How will these actions have a high impact in addressing climate change?
Of course, mass plays vital role for awareness about climate change. Everybody in this 21th century connected with Television communication and easily gets knowledge about climate change and his/her responsibility for stop climate change and ultimately changes his/her behavior within a minute which significantly reduce climate change impact in future.
What are other key benefits?
Everybody well-known for climate change and his/her responsibility for stop climate change.
What are the proposal’s costs?
Proposal’s costs in context of Nepal:
- 30 minute time duration climate change program build cost US$5000/-
- 30 minute time duration climate change program broadcast Television cost US$10000/
Total cost = US$15000/-
Time line
This can be produced within a week or but it would have to be updated time to time.
Related proposals
References
http://study.com/academy/lesson/what-is-mass-media-definition-types-influence-examples.html
http://www3.epa.gov/climatechange/kids/faq.html#one
https://en.wikipedia.org/wiki/Media_coverage_of_climate_change
https://www.teachengineering.org/view_lesson.php?url=collection
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