Shifting behavior for a changing climate 2014
Climate change is a big deal. Unfortunately, the seriousness and scale of the problem can sometimes create complexity, confusion, indecision, and ultimately, inaction. Behavior is shaped to a large extent by the dominant values, social norms, and attitudes of our society, but these forces aren’t well-aligned to the long-term, often subtle impacts of climate change. To combat this global problem, we need your ideas: How do we shift public perceptions of climate change? How do we promote concrete pro-environmental norms and attitudes? How do we turn inertia into action and encourage people to live more sustainably? How do we get the public energized in solving climate change? We're looking for proposals that are fresh, innovative, and ACHIEVABLE -- ideas that are sustainable over the long term, and can be replicated in communities around the world. Click here for contest details