A platform solution to create an accessible network for the gamification of planting of tree seedlings



The solution consists of a platform of Players of the environmental and technological areas with the aim of gamification the replanting of native trees in degraded areas of the whole planet. The recovery of these areas will provide the natural recovery of oxygen and the decrease of CO² in the atmosphere. In addition to these tangible direct benefits, it promotes other medium-term benefits such as providing food for local food chains, reducing the temperature sensation on days of intense sunshine, broadening the global culture and individual education for the care of nature, preservation, sustainability, conscious consumption and reduction of carbon emissions.

The success of the platform lies in engaging citizens around the world, connected by the mobile app "Afforest" (suggested name), to be developed in this project. The app should provide users with a clear, consistent and stimulating step-by-step plantation of tree seedlings in legally demarcated and mapped areas on Afforest. Alongside the platform will be launched on social networks a global challenge campaign "Make the World Green Again" (name suggested).

The collaborative development of the platform is done from the contributors of the project. The gamification is driven through the globe overview in the App Interface showing the registration of the users' planting sites and a score that considers the number of seedlings planted, the level of difficulty of planting and the benefits that the planted species will provide to the community from that location. The idea is to create a complete experience of knowledge, empathy and "hand in hand", providing for the healthy engagement and true collaboration of people for the good of all humanity now, in the medium term and for the future of the Earth.

What are the key outcomes and impact of your solution?

The key outcomes and tangible direct benefits in a short run:

1. Increasing the number of people with knowledge on environmental issues related to carbon emissions, forest degradation and reduction of native tree species worldwide;

2. Interaction and collaboration between people and communities at a global level;

3. Real possibility of working in favor of reforestation, afforestation and the benefits of planting and contact with nature and with communities around the world;


The key outcomes and tangible direct benefits in a long run, after the growth of the planted trees:

5. CO² absorption;

6. Release of oxygen;

7. Supply of food to local food chains;

8. Refuge for animals and nesting points for birds;

9. Reduced thermal sensation and UV filtering on very sunny days;

10. Drastic recovery of the amount of trees on the planet.


The key outcomes and intangible benefits related to culture and education around the planet:

11. Strengthening the culture of care and preservation of nature;

12. Encouragement of sustainable development and conscious consumption;

13. Collaboration in reducing CO² emissions;

14. Engagement in emission control fronts;

15. Creation of leisure and social gatherings and reading at the foot of the trees.


The impact of the solution:

The Afforest app will use the usual trial methods available on the Google Play Store and Apple Store virtual store system. The number of app downloads, user data, appraisal grade, and user comments will serve as a guide to continuous improvement of the app, platform, and ad campaign. The Afforest gamification system will accumulate large amounts of data, big data, automatically organized into easily understood charts: Climate and soil data from various regions of the world, data on tree species and their planting, socio-environmental profile of communities, institutions, and governments, among others.

Successful games such as The Sims (live build cities and define people lifestyle) and Pokemon Go (users play virtual and live action) have surpassed 100 million downloads. The estimate is that Afforest app will exceed 50 million downloads and the prospect of collaboration is the planting of 10 million tree seedlings around the planet in 1 year. The projection follows with another 5 million tree saplings planted each year in the next 4 years, adding up to 30 million trees planted in 5 years. According to Ecycle, on average each tree is capable of sequestering 15.6 kilos of CO² per year. Therefore, it is estimated that from the tenth year of implementation of the Afforest platform, more than 450 tons of CO² will be sequestered each year.

What actions do you propose to realize your stated goals?

The main players of the Afforest Platform and its main attributes or characteristics for the operation of the platform are:

A) ONU :: Organization with recognized credibility and international support;

B) MIT :: Reference in Research & Development with solid global collaboration network;

C) Google Inc :: Develop front and back end of the app and admin platform. Best partner for platform development due to the commercial exploitation of the App to fund its development, update and integration to Google Earth technology and Google Translate.

D) Government Partners: it will be necessary the agreement with the governments of each place to offer regularized planting areas and free of obstructions of law and of impediments that can pose risks to the physical integrity of the Planter users;

E) Plant Nurseries :: Gradual adhesion of municipal plant nurseries to the platform, in cities around the world; Partners will distribute tree seedlings; The payment of seedlings is made by sponsors sponsored by Google partner;

F) Private Sector Sponsors: Companies that want to relate their brands to the green and sustainable development of the planet can finance tree seedlings and collective planting events or collaborative participation, for example, information can be provided on action points for service platforms such as Uber that can finance user movements through vouchers;

G) Planter Partners :: Organizations that already promote positive environmental actions around the world, such as Greenpeace and WWF, can become partners, add their brands and choose the Afforest App as a platform for planting Gamification among their volunteers and collaborators.


The approach adds gamification through the Mobile App Afforest to replant native trees in degraded areas around the globe; Engaging citizens around the world connected by the mobile app "Afforest"; Information for planting tree seedlings; Negotiation with governments to define legal areas for planting; The relation of real benefits to the communities, fauna and flora of the areas of the planting; The full knowledge, empathy and "hand in hand" experience of the application users.


The main steps for launching the Afforest platform are:

Learn :: survey of data and information on tree species, habitat, soil preparation and planting, care for plant development.

Develop :: application development through Design sprints and Agile development following steps of Project & Team Management; Plan and scheduling; Governance & Compliance; Immersion and discover; Synthesis and describe; Interaction design and Visual design (hybrid); Back-end construction and preparation; Front end developer; Quality assurance; Documentation and style guide; Issue Tracking; Source Control; Continuous Build; Continuous Integration; Test Automation; Continuous Deployment.

Implement :: launch and marketing; Monitoring user actions and updates; Investigation of plantings by sampling; Application usage statistics (Analytics).

Who will take these actions?

Collaborative development of the platform by project contributors is distributed as follows:

  • Platform Management and International Relations: ONU;
  • App Development: MIT + Google;
  • Maintenance and updates of the App: Google;
  • Data on areas of planting, planting and plant nurseries: MIT;
  • Selection of plant nurseries around the world: MIT + ONU;
  • Plant monitoring (by sampling): ONU + MIT + Google;
  • Global challenge campaign "Make the World Green Again": ONU + Google;
  • Regional plant nurseries: cultivation and supply of tree seedlings;
  • Private sector: sponsors of seedlings and promoters of collective planting events;
  • Planter Partners: employee engagement and collective planting events.

The basic team:

Project manager - who has the overall responsibility for the successful initiation, planning, design, execution, monitoring, controlling and closure of a project.

Lead designer - responsible for creating usable, standards-compliant, attractive, modern online interaction interfaces. The Lead is responsible for creating innovative, intuitive, and future-friendly designs and to deliver next-generation media experiences. The Lead works collaboratively and closely with internal and external resources to push the boundary of what’s possible, taking advantage of the newest frameworks in finding uncommon ways of solving problems that surprise and delight our audience. The Lead ensures consistency in the information architecture and user experience. The Lead must be an advocate for usability at all times in order to provide guidance on incorporating user research methodologies into the product design and development lifecycles.

Visual designers - weave iconography, typography, color, space and texture together to help our users successfully navigate products. As a Visual Designer, you’ll delight users with designs that inspire, engage and excite them. You’ll rely on user-centered design principles to produce high-quality visuals, from concept to execution, across many platforms.

Interaction designers - Unlike UX designers, are responsible for all user-facing aspects of a software product or system, interaction designers generally only look after the interaction between users and computers, frequently known as “human-computer interaction”. The Interaction/UX Designer is well versed in user interface and user experience design and has a solid portfolio of work from web and mobile to television interfaces. This person is responsible for rapid concepts, wire-framing, information architectures, user flows, user testing, presenting and making recommendations to the group and works directly with the visual designers on the team.

Service designer - the activity of planning and organizing people, infrastructure, communication and material components of a service in order to improve its quality and the interaction between the service provider and its customers. Service design may function as a way to inform changes to an existing service or create a new service entirely.

Target geography

Deforested and degraded regions from all over the World.

What do you expect are the costs associated with piloting and implementing the solution, and what is your business model?

The Brazil Blue Sky team prospects all the development of the platform through the players of this project. Therefore, the costs associated with piloting and implementing the solution will be absorbed by teams that already work on these organizations, institutions and companies. The business model is the very model of the company indicated to be the developer of the mobile app, the Google Inc.


Pre launch:

.:: 1 month of preparation

.:: 4 months of development

.:: 1 month of testing and iteration



.:: 2 months for membership of 100 thousand users (focus on people engaged in organizations of replanting tree species or restoring forests.)

.:: 5 years beginning of the benefits to the population favored with the plantation in a global scale

.:: 10 years planting culture established and consolidated; Possibility of measuring impact on nature.

Related solutions

INGA Alley Cropping: Project that proposes the plantation of Inga tree instead of the practice “Slash and Burn” that farm families do during the year to make the soil fertile. This can relate to Afforest App because the main solution for the problem of carbon emission is reduced by planting trees, and it preserves the natural flora and incentives the plantation of more trees.

Amanzi: is a storytelling platform that pretends to integrate Universities/Corporations, Students/Employees, Non-Governmental/Nonprofit Organizations and the Developing World to rethink our current approach to carbon reductions. Amanzi could be used as a start to our project, in the phase of non-governmental organizations implementing a solution to carbon emissions, they could implement our project.

ENERj: App that calculates carbon emissions of people and organizations. Could be used as a beginning to Afforest App, showing the population how much carbon they emit so they can compensate by planting trees.


Solution summary
Afforest app: users really making the world green again like a game
Team solution: Only members listed on the solution's Contributors tab will be able to edit this solution. Members can request to join the solution team on the Contributors tab. The solution owner can open this solution for anyone to edit using the Admin tab.
By:  Brazil Blue Sky
Challenge: Fuel: Carbon Contributions 2017
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