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Pitch

In order to create real action, we need to co-opt traditionally conservative groups by disassociating the movement from the "Sierra Clubs."


Description

Summary

America doesn't lack technological innovation, nor the resources to tackle big problems; we put a man on the moon over forty years ago!  The problems facing climate change legislation are largely marketing problems.  In it's earliest days, the environmental movement made great strides by closely associating itself with a narrow political base, but now that isolation prevents a large segment of the population from confronting the inevitable consequences of current energy practices.  In order to spur political action, we need to create non-partisan concensus about the problem, and we do that by focusing on the non-environmental impacts of climate change.


Category of the action

Changing public perceptions on climate change


What actions do you propose?

Strategic:

1.) Brand the movement - do not use the word "green" or have logos covered in trees or leafs.  The marketplace has become saturated with this iconography and it immediately evokes a liberal ethos that is anathema to large portions of the American populace.

2.) Create legitmacy around the brand.  Skeptics will immediately recoil, but this response may be assuaged if a respected, non-liberal icon is associated with the brand.  Engage with and attract endorsements from major conservative thinkers, policy-makers, and pop culture icons.

3.)

Tactical:

1.) Brandname:

2.) Reduce the public discount rate by providing instantaneous feedback for consumer choices through the use of social media and smartphone applications.

3.) Recruit pop culture icons of the right to publicly endorse the movement in media.

 

 


Who will take these actions?

Yours truly.


Where will these actions be taken?


How much will emissions be reduced or sequestered vs. business as usual levels?


What are other key benefits?


What are the proposal’s costs?


Time line


Related proposals


References